Texan Singer/Songwriter, Kat Edmonson, has been named the face of BareMinerals new beauty campaign. The ‘Be a force of beauty’ campaign was started in 2011, sharing original stories of inspirational women.
Kat has been specially chosen for the campaign by Executive Chairman of the brand, Leslie Blodgett, who sought the singer after hearing her on the radio.
‘She was different; her voice, her story… she immediately touched my soul,’ says Leslie.
This new role for Kat will mean she will be more involved with social media aspects of the brand, promoting through special showcase performances, sharing music downloads and even getting the crowd involved, seeing different make-up looks from fans and music lovers watching the shows.
We can’t wait to see the campaign pictures, which are yet to be released. Watch this space.